Transparency Market Research, in its latest market intelligence study, finds that the global Native Advertising market registered a value of ~US$ xx Mn/Bn in 2018 and is spectated to grow at CAGR of xx% during the foreseeable period 2019-2029. In terms of product type, segment holds the largest share, while segment 1 and segment 2 hold significant share in terms of end use.
The Native Advertising market study outlines the key regions – Region 1 (Country 1, Country 2), region 2 (Country 1, Country 2), region 3 (Country 1, Country 2) and region 4 (Country 1, Country 2). All the consumption trends and adoption patterns of the Native Advertising are covered in the report. Prominent players, including player 1, player 2, player 3 and player 4, among others, account for substantial shares in the global Native Advertising market.
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market segments. The report presents a thorough analytical overview of the major forces in the market that will drive demand, restraint growth, and the trends that underline consumer choices.
Global Native Advertising Market: Trends and Opportunities
The immensely popular social media platforms such as Facebook, Instagram, Tumblr, and Twitter were among the first adopters and marketers of native advertising. For these companies, native advertising has become one of the primary sources of revenue in the past few years. The money factor has also lured many international publishing houses in introducing new advertising platforms on their mobile and desktop sites.
One of the major factors driving the global native advertising market is the fact that these ads are less disruptive/intrusive than banner ads. Also, native advertisements fit in more lucidly on mobile devices. This factor, owing to the rising trend of mobile internet, makes native advertising logically more effective for marketers and global brands wanting to expand their consumer base. With the escalating number of smartphone users globally, the reach of native advertisements will also expand, subsequently increasing the number of companies willing to advertise through this medium. This will enhance the growth opportunities for the global native advertisement market over the report’s forecast period.
The Federal Trade Commission has set some rules and regulations regarding the way native advertisements are labeled, as “sponsored” or “promoted,” which can be a bit ambiguous to the layman. This has prompted brands to use clearer terms, such as “sponsored advertising content” or “advertisement,” making the native advertisements stand out from the natural flow of content. This factor can defeat the idea of making native advertisements look like natural content and is expected to limit the market to a certain extent.
Currently, the native advertising market features advertisements that can be segmented into categories such as in-feed ad units, recommendation widgets, promoted search listings, search ads, and custom content.
Global Native Advertising Market: Region-wise Outlook
From a geographic standpoint, the global native advertising market can be examined for the three key regional markets: Asia Pacific, North America, and Europe, and for the Rest of the World (RoW). Asia Pacific, on account of its large population base and a continuously mounting number of users accessing the Internet through desktop sites or mobile applications, will be the most lucrative regional market for native advertising. The native advertising market in other regions will witness steady growth over the report’s forecast period.
Global Native Advertising Market: Competitive Landscape
Some of the key vendors operating in the global native advertisement market are Nativo, Taboola, IAB Playbook, Instinctive, AdsNative, Outbrain, Livefyre, Polar, OneSpot, TripleLift, and Sharethrough.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
The Native Advertising market research answers important questions, including the following:
- What was the number of units of the Native Advertising sold in 2018?
- Which distribution channel is best suitable for the distribution of Native Advertising ?
- How are the vendors overcoming the challenges associated with the use of Native Advertising ?
- What R&D projects are the Native Advertising players implementing?
- Which segment will lead the global Native Advertising market by 2029 by product type?
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The Native Advertising market research serves a platter of the following information:
- In-depth analysis of the drivers, restraints, opportunities and trends influencing the growth of the global Native Advertising market.
- Critical breakdown of the Native Advertising market as per product type, and end use industry.
- Exhaustive understanding of the strengths, weaknesses, opportunities and threats of various Native Advertising market players.
- Precise year-on-year growth of the global Native Advertising market in terms of value and volume.
- Regional analysis further broken down into countries for minute details.
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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
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This post was originally published on Food and Beverage Herald