Hydrolyzed wheat protein refers to the amber-colored liquid derived from wheat germs. It is an oligosaccharide and an excellent source of non-animal protein. The hydrolysis of wheat involves the extraction of wheat nutrients by an alkaline or enzymatic process.
Alarming increase in the prevalence rate of celiac disease is expected to drive the demand for hydrolyzed wheat flour in the baking industry. This is attributed to the fact that Furthermore, the use of hydrolyzed wheat protein in the cosmetic industry is fueling the market growth. With the rise in number of individuals involved in various chemical hair treatments such as hair coloring have led to damaged hair and baldness among both, men and women.
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Hydrolyzed wheat protein is used to treat damaged hair, as its properties enable adding volume and create a lustrous appearance. This has further boosted the demand for hydrolyzed wheat protein, thereby supplementing the market growth. However, the availability of substitutes such as hydrolyzed soy protein, which is a rich source of protein, hampers the growth of the market.
On the contrary, the salon services industry is experiencing a rapid boom coupled with rise in demand for natural hair care products are anticipated to offer remunerative opportunity for the manufacturers to expand their market base. This is attributed to the fact that hydrolyzed wheat protein is widely used in hair care products.
The global hydrolyzed wheat protein market is segmented into nature, type, application, and region. Depending on nature, the market is classified into organic and conventional. By type, it is categorized into dry and liquid. On the basis of application, it is segregated into cosmetics & hair care products, bakery & confectionery, animal feed, and others. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
Major Players: Kerry Inc., Roquette Frères, Hefei TNJ Chemical Industry Co. Ltd., A. Costantino & C., Manildra Group USA, Archer Daniels Midland Company, The Scoular Company, Xi’an Sheerherb Biological Technology Co., Ltd., Organic Creations Inc., and The Herbarie at Stoney Hill Farm, Inc.
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KEY BENEFITS FOR STAKEHOLDERS
- This report provides an extensive analysis of the current and emerging trends and dynamics in the hydrolyzed wheat protein market.
- In-depth analysis is done by constructing market estimations for the key market segments to identify the prevailing market opportunities.
- This study evaluates the competitive landscape and value chain to understand the competitive environment across the geographies.
- Comprehensive analysis of factors that drive and restrict the market growth is provided.
- Comprehensive analysis of the regions is provided to determine the prevailing opportunities.
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This post was originally published on Food and Beverage Herald